FirstResearch
What's in this database?
This database contains hundreds of industry profiles for manufacturing, retail and service industries in the United States. The profiles contain growth projections for the industry, industry challenges, business opportunities, executive insights, and industry trade publications and associations.
This type of information, pulled together in one place, is very helpful in constructing company SWOT or TOWS analysis since this gives a look at the external factors (Opportunities and Threats) required to complete a full SWOT or TOWS. This information is also extremely helpful in completing PEST and PESTEL analyses.
How does it work?
To access the search screen in this database, you have to click through a few screens. Once you are on the main search screen, you can either keyword search on an industry or browse through the list of industries. If you keyword search, you'll get a list of industries, and you just have to select the one that is best for your research.
Access First Research
