Find information about a company and how it is run on its corporate website.
Here are a few tips:
1) Go to a retail page for a company and look at the bottom of the main page for "About Us", "Company Information", or " For Investors"
2) In a web search engine type in your company name and corporate. (ex., Walmart corporate)
3) If you decide to do a web search for the mission statement, be sure your information is current and comes from a reputable source, preferable a company site.
Use WWD for visual merchandising, company research, and customer profiles
If the website doesn't give you the full-text of the article, do a search for the article by title in NexisUni
Includes a 40-year archive of curated news, legal, and business sources, including U.S. Supreme Court decisions dating back to 1790.
Use WGSN for customer profiles and visual merchandising
An online database that provides fashion trend forecasting, analysis, and research services. Includes an image library, design tools, and retail intelligence.
Use Business Source Complete for company research, visual merchandising and customer profiles
A comprehensive, full text database covering all areas of business research. Includes detailed company information, industry reports, market research, and SWOT analyses.
Use eBook Business Collection (EBSCOhost) for customer profiles and visual merchandising
Use NRF for customer profiles and visual merchandising
Use Pew and CES for customer profiles