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FMER 360: Visual Merchandising: Store Redesign Project

Resources for the Store Redesign Project

Finding a Corporate Website

Find information about a company and how it is run on its corporate website.  
Here are a few tips:

1) Go to a retail page for a company and look at the bottom of the main page for "About Us", "Company Information", or " For Investors"

2) In a web search engine type in your company name and corporate. (ex., Walmart corporate)

3) If you decide to do a web search for the mission statement, be sure your information is current and comes from a reputable source, preferable a company site.

Women's Wear Daily

Use WWD for visual merchandising, company research, and customer profiles

If the website doesn't give you the full-text of the article, do a search for the article by title in NexisUni

Databases

Use WGSN for customer profiles and visual merchandising

Use Business Source Complete for company research, visual merchandising and customer profiles

Use eBook Business Collection (EBSCOhost)  for customer profiles and visual merchandising

eBooks

Other information

Use NRF for customer profiles and visual merchandising

Use Pew and CES for customer profiles