Annual survey from the Bureau of Labor Statistics reporting out what Americans spend on food, apparel, housing, entertainment, and more. Find average expenditures on consumer items in the Top Line Means Tables. Age and Generation are good tables to use to find average apparel expenditures.
From the US Census, this tool gives top line demographic information for all locations in the US with populations over 5,000. Select multiple locations for comparison of demographics in different geographic areas. Search by zip code, state, county or city to find the information you need.
A part of the Pew Charitable Trusts, this resource provides information on the attitudes, opinions and behaviors of the american public. This non-partisan organization conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Search using the ZipCode tool for geographic segmentation. Use the Segment Details tools to focus in the the most important segments for you based on demographic information like age, education level, income level, etc.
Find color, design and merchandising trends in this image-rich source. You can also access flats, cads, patterns, and embellishments in this source. Search by generation name (ex. Millennials, Generation Z, etc.) to find profiles of these consumers.
Explore this site to find up-to-date information about consumers and trends in retailing. You can find targeted consumer information under Topics and Resources in the Explore menu.
Access articles from the leading fashion industry publication. Use the WWD database from the SU Library to find full text of articles not available on the WWD website.
