SU Library: MKT 311: Consumer Behavior: Home

Demographics and more

Consumer Expenditure Survey
Annual survey from the Bureau of Labor Statistics reporting out what Americans spend on food, apparel, housing, entertainment, and more.
Data.census.gov
Search by zip code, county, or state to find demographics of age, income, employment, household composition, race, etc.
Claritas My Best Segments (PRIZM)
Segmentation tool useful in finding psychographic characteristics for demographic and geographic groups.

Business Source Complete This link opens in a new window
Use this database to find articles about consumer behavior in the wine, brewery and distilled spirits market. You can also find information on the craft beer market and trends in the wine and spirits industries.
First Research Industry Intelligence This link opens in a new window
Search for breweries, wineries or distilleries to find out more about each industry and the drivers for the industries and their consumers
D&B Hoovers This link opens in a new window
company profiles including business overviews, competitor information, financial statements along with industry reports from MarketLine and other reputable sources
Google Scholar This link opens in a new window
Linking Google Scholar to full-text articles from the SU Library