Business Communication Research

This book provides an overview of communication-centered theory and research regarding organizational knowledge and learning.

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice.

Ober prepares students for business communication by employing a hands-on approach, connecting topics, examples, and exercises to the modern workplace.

A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.

If you need the best practices and ideas for communicating effectively--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective.