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Business Research

Evaluating Source Credibility

Video produced by North Carolina State University Libraries on how to determine the credibility of a source.

Online Sources Evaluation Criteria

Web Source Evaluation

While all sources need to be evaluated, Web source evaluation brings its own set of concerns.

There is no automatic review or editorial process for Web sites, so you carry the burden of determining if a Web source is appropriate for your project. Since there is no magic checklist that guarantees a good source, here are some criteria that may help:

 Authority
  • Who is the author?
  • What individual, group, agency or organization is responsible for the content of the page? (The domain name may give you a clue.)
  • Can you find information about the expertise of the author?
 Purpose
  • Who is the intended audience?
  • Is the material presented at an appropriate level for academic research?
 Accuracy
  • Do the facts agree with other sources you have checked?
  • Are the sources of information clearly documented?
 Objectivity   
  • Is only one side of an argument represented?
  • Are there documented facts to support the stated opinions?
  • What sites does the page link to? Are there a lot of advertisements?
  • Is the author's mission or agenda clearly stated?
 Currency
  • Can you determine how current the information is? (Old information is often recycled onto new Web pages.)
  • Is the site updated regularly?
  • Do the links work?