Key Library Databases
A comprehensive, full text database covering all areas of business research. Includes detailed company information, industry reports, market research, and SWOT analyses.
An online database that provides fashion trend forecasting, analysis, and research services. Includes an image library, design tools, and retail intelligence.
WGSN Terms of Use: 1. Do not print out more than 1 copy of any page from the WGSN site and do not download any of the WGSN site onto a disc. 2. You can use extracts of WGSN content to form a collage of ideas, either electronically or in hard copy, but always mark the collage “© WGSN”, use your collage only within Stevenson University and do not make any further copies of your collage. 3. The restrictions and requirements in rules 1 and 2 do not apply to content marked “WGSN Downloadable” – you can print as many copies of this content as you like, save it to disc and there are no collage restrictions. 4. Do not email any link or content from the WGSN site to anyone else, unless the content is part of the WGSN Ideas Studio and then you may only email Ideas Studio content to another WGSN Stevenson University user. 5. Students may use WGSN only as part of their studies at Stevenson University and not for any other reason. For example, you may not use WGSN to carry out work on any work placement you might have. 6. Stevenson University teaching staff may use WGSN only to teach students and not for any other reason. For example, you may not use WGSN to write any commissioned articles. 7. No one can use WGSN for personal or financial gain. For example, do not use images on items of clothing or other fabric. 8. Stop using the WGSN site as soon as you are told to do so by Stevenson University.
Fashion News
Target Market Information
The links below will take you to the reports available through the SU Library. You may be prompted to log in. Use your SU username and password for access.
These sites are good for developing a well-rounded picture of your target market.
News Sources for Media Scanning