SU Library: MGT 324: Entrepreneurial Business Planning: Home

Demographic Trends

Use a combination of online and SU Library sources to find demographics and develop customer segments.

US Census QuickFacts
From the US Census, this tool gives top line demographic information for all locations in the US with populations over 5,000. Select multiple locations for comparison of demographics in different geographic areas. Search by zip code, state, county or city to find the information you need.
Maryland State Data Center
Find demographic information in Maryland jurisdictions.
Consumer Behavior 2022
Get a full profile of the US Consumer including demographic profiles, spending patterns, segmentation analysis, shopping behaviors and more in this eBook from the SU Library.
Consumer Expenditure Survey
Annual survey from the Bureau of Labor Statistics reporting out what Americans spend on food, apparel, housing, entertainment, and more. Find average expenditures on consumer items in the Top Line Means Tables. Age and Generation are good tables to use to find average apparel expenditures.

Economic Trends

Use these sources to find global and national economic trends.

World Economic Outlook
The International Monetary Fund's economic projection for 2022 and beyond.
Bureau of Economic Indicators
Reports from the US agency that tracks GDP and other leading economic indicators.

First Research Industry Intelligence This link opens in a new window
Find industry information including growth projections and industry size.

Industry Benchmarks

Use these sources to get detailed information about different industries.

Business Source Complete This link opens in a new window
Search for an industry by name and trends (ex. apparel retail AND trends) to find news and reports on industries. Look for MarketLine and Barnes reports.
First Research Industry Intelligence This link opens in a new window
Find industry size along with a full industry profile in this database.

Political Impacts

Use these news sources to track important political developments in the U.S. and globally to understand political impacts on businesses and industries.

Reuters
Follow breaking news stories from around the world.

Baltimore Sun (ProQuest) This link opens in a new window
full-text coverage of The Baltimore Sun newspaper from 9/16/90-present
Description: Full-text of the Baltimore Sun.
Coverage: Full-text: 9/16/1990 to the present.
Newspapers (ProQuest) This link opens in a new window
full-text coverage of Baltimore Sun (from 1990), The Christian Science Monitor (from 1980), New York Times (from 1980), Wall Street Journal (from 1984), and Washington Post (from 1987)
Description: Full text of Baltimore Sun, The Christian Science Monitor, New York Times, Wall Street Journal, Washington Post
Coverage: Full-text as follows: Baltimore Sun - 9/16/1990 to the present; The Christian Science Monitor - 1980 to the present; New York Times - 6/1/1980 to the present; Wall Street Journal - 1984 to the present; Washington Post - 1987 to the present.

Associated Press
Nonpartisan news from around the world.

Librarian

Stevenson University Librarians

Email Me

Contact:

443-394-9941

Today's Hours

More Hours

MGT 324: Entrepreneurial Business Planning

Citation Guides

Librarian